Puntoni, Stefano, Bart de Langhe, and Stijn M.J. van Osselaer (2011), “The Anchor Contraction Effect in International Marketing Research,” Journal of Marketing Research, 48, 366-380. Read Here.ĭe Langhe, Bart, Stefano Puntoni, Daniel Fernandes, and Stijn M.J. van Osselaer, and Berend Wierenga (2011), “The Effects of Process and Outcome Accountability on Judgment Process and Performance,” Organizational Behavior and Human Decision Processes, 115, 238-252. Property Management at Stream Realty Partners San Antonio, TX.
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McGill (2014), “Fooled by Heteroscedastic Randomness: Local Consistency Breeds Extremity in Price-Based Quality Inferences,” Journal of Consumer Research, 41, 978-994. View Mike Osselaer’s profile on LinkedIn, the world’s largest professional community. van Osselaer, Stefano Puntoni, and Ann L.
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HBR’s coverage on the paper.ĭe Langhe, Bart and Stefano Puntoni (2015), “Bang for the Buck: Gain-loss Ratio as a Driver of Judgment and Choice,” Management Science, 61, 1137-1163. Lichtenstein (2016), “Navigating by the Stars: Investigating the Actual and Perceived Validity of Online User Ratings,” Journal of Consumer Research, 42, 817-833. Our after hours emergency service is managed 24 hours a day, 365 days a year. Our hours of operation are 8AM-5PM Monday through Friday. Currently a second generation privately owned company in 2015 celebrated our 50th year in operation. Fernbach, and Donald R Lichtenstein (2016), “Star Wars: Response to Simonson, Winer/Fader, and Kozinets,” Journal of Consumer Research, 42, 850-857. Osselaer Management Group is locally owned and managed, and serves communities throughout the Valley of the Sun. HBR’s coverage on the paper.ĭe Langhe, Bart, Philip M.
Read Here.ĭe Langhe, Bart and Stefano Puntoni (2016), “Productivity Metrics and Consumers’ Misunderstanding of Time Savings,” Journal of Marketing Research, 53, 396-406. Publicationsĭe Langhe, Bart (2016), “The Manager as an Intuitive Statistician,” Journal of Marketing Behavior, forthcoming. Professor de Langhe teaches Consumer Behavior in the undergraduate program, Customer Analytics in the MBA and MS programs, and Marketing Management in the Evening MBA program. His work has also been featured in the popular press, such as The Wall Street Journal, The New York Times, and Harvard Business Review. He has published articles in leading academic journals in marketing and management, such as Journal of Consumer Research, Journal of Marketing Research, Management Science, and Organizational Behavior and Human Decision Processes. His research examines judgment and decision-making with an emphasis on how consumers and managers intuitively deal with data, metrics, and statistics. in Marketing from the Rotterdam School of Management, Erasmus University (Netherlands). He obtained his Bachelor and Master degrees in Psychology from the Catholic University of Leuven (Belgium) and his Ph.D. Bart de Langhe is an Assistant Professor of Marketing at the Leeds School of Business, University of Colorado-Boulder.
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